Research for Music Video

After a couple of long dreadful weeks of completing the Gatorade Commercial we were presented with a new project. Although the previous project was quite hard on us we expected way different for this one. Music videos are something you are just prone to. Whether is was watching a ABC video is listening to nursery rhymes on youtube we’ve been watching music videos from a very early age. Music videos are excited to watch because it incorporates you music of choice and an interesting way to watch the actual video. Directors always make the videos entertaining for purposes of keeping the targeted engaged. It’s very hard to look away from something when you enjoy both aspects of the production. 

As soon as we turned in our previous project to our instructor she suggested that we should start to brainstorm on what song we would like to do. My group had a group facetime call to agree on one song. Unfortunately I was sleeping when the call occurred but even though I missed the discussion I was informed with everything that was said. The final choice turned out to be the song called Location by Khalid. This song was the best choice for our group because it combined all our interests into one with just the soundtrack. The song is very calm, catchy, and has a sense of authenticity. As for the video, not too much was done but just the amount to match the tone of the music. 

The genre of the song Location is contemporary R&B. Contemporary R&B combines rhythm, Pop, soul, hip-hop and electronica music. This is evident because of the use of instruments in the song. This includes bass and beats, and lots of keyboard. Khalid normally wears casual comfy clothes and his music videos. He does this so that his audience can relate to his songs and music videos. So instead of him wearing an outrageous bright outfit that no one wears on a regular day, he wears outfits,that any normal person would wear. In a lot of Khalids music videos the lighting is very dim which gives off a relaxing mood. Even if he is outside, they edit the lighting to make it look more dim to give off that relaxing vibe. When it comes to actors Khalid is normally the only person in the music video, and if he isn’t he is alongside a woman. The actors usually go along with the storyline, and play a big role in the message of the video. For make up, Khalid’s face normally is bland and has a little to no products. This is again to give across the relatable message, especially to most male listeners. For props Khalid normally uses regular things that you can see and find in every day life. This includes cars or phones. The props normally add to the storyline as well. And lastly, The setting is always a cool and empty place. He is normally the only person there, and the place is not crowded. And Khalid does this because he wants the audience to see him and his emotion. Khalid normally uses standard camera movements and angles because us he wants his videos to be calm and not exaggerated to again give off that relatable feel. The sounds and editing is also mainly basic and neutral, because he doesn’t want to add exaggeration.